Differences between OEM products and famous cosmetics

“I dont accept the saying that the more expensive the product is, the better the product is. I also dont accept that there are no excellent products in the products replaced by the cheaper price. But it is certain that the success of the brand cannot be separated from the good stories and good products. The big brands invest in the advertising expenses and the marketing promotion accounts for a large proportion, forming the brand effect. Compared with the big brand products, the peace price products are guaranteed.  As a cosmetic user, the price difference between brand products is very large. From a few cents to a hundred yuan mask, cheap lipstick to luxury brand lipstick, many times it is difficult to distinguish the good from bad. People just follow suit. The difference in raw material, technology and formula between cosmetics and OEM OEM products is very different. How can we distinguish the quality of products from the difference between big brands and parity products? ”

I dont accept the saying that the more expensive the product is, the better the product is. I also dont accept that there are no excellent products in the products replaced by the cheaper price. But it is certain that the success of the brand cannot be separated from the good stories and good products. The big brands invest in the advertising expenses and the marketing promotion accounts for a large proportion, forming the brand effect. Compared with the big brand products, the peace price products are guaranteed.
 
 
As a cosmetic user, the price difference between brand products is very large. From a few cents to a hundred yuan mask, cheap lipstick to luxury brand lipstick, many times it is difficult to distinguish the good from bad. People just follow suit. The difference in raw material, technology and formula between cosmetics and OEM OEM products is very different. How can we distinguish the quality of products from the difference between big brands and parity products?
 
Cosmetic ingredients are not the only dimension to test the quality of products.
 
Take Coca-Cola for example as like as two peas. As we all know, the delicious formula is confidential, but the list of ingredients is a standard of total ingredients. Many enterprises can not imitate the same cola with the same taste. Because the proportion of the formula and the process are confidential, the proportion of the ingredients is good enough. Only then can the products with such a good taste be made. Cosmetics are also the reason. Good products are not single. One component has effect and is comprehensive performance evaluation. Dont beat me. The domestic brands are going too fast. They have walked the famous brands for decades in 3-5 years. They are too fast and blind. They follow a large number of nicotinamide fires. When the hyaluronic acid fire is in a big wave, the concentration is 1%, 5% or even 10%. The higher the concentration, the better the product. Its not sure! Composition is not the only standard to measure a product, so what is it? Its formula! The products under the balance of effective component synergy, product stability, safety, practicability, etc. are good products through professional testing, data evaluation, market feedback and comprehensive dimensions. Famous brands will do this, but the price products are different.
 
Brand effect and user experience
 
Take Coca Cola as an example. In 1975, when Pepsi was a new brand, it launched a challenge to Coca Cola. Each of the tasters was given a can of Coca Cola and a can of Pepsi to judge the taste. As a result, most of the tasters chose Coca Cola.
 
 
But when the test subjects tasted Coke without packaging, the results turned out to be the opposite. This experimental result was used by Pepsi to prove that its taste was better, but it just showed that Coca Colas brand influence was greater. Just the logo and packaging can make people feel that this drink is better. Use high-end skin care products, walk on the road, talk to people with confidence, dare to speak loudly, face with wind, with delicate makeup, self-confidence, the most beautiful flower. Brand packaging is different from the outer packaging of products. Well-known brands have a success story line and market positioning. The premium of brand is heritage, and the psychological effect is greater than the actual effect. Its fair. There are good affordable products, but brand products are not too bad. So is the psychological demand. If you have some basic consumers, how can you choose.
 
The market is the teacher of learning achievement
 
Famous and big brand products are tested by the market. There is a certain market in the process of product chasing deer. Product quality and safety are guaranteed. Now mobile Internet is so developed and graphic information is spread rapidly, so everyone can speak. In many aspects, the parity products are deficient. In the process of development, there are problems to be solved. In terms of product safety, not every parity product can guarantee, but it is eliminated by the market. As a factory side, there are many big brands, which can use good raw materials, more reliable factories, the latest technology, the best talents and famous brands to survive for a long time. Of course, only when users buy them can they rest assured.
 
The market is the best teacher, not to let you listen to the teacher. These famous brands can be recognized by everyone in their own market. There are some excellent places. The quality of products is one of them. There is no failing product. There is also a market for affordable products. The price is one of them.
 
Chinas consumer Kwai is also changing, tiktok, Tmall and spelling, M type consumer market main differentiation market, parity and famous brands have their own market, choose their own, in this impetuous society, luxury lady products, the sea has gone, I use Dabao can meet my daily skin care needs, enjoy life, do not have to tangled.
 
Different production quality management in production enterprises
 
Domestic cosmetics factories have different attitudes towards the production of products. Take Japan for example. Japanese brands make brands in China, reduce product costs, strictly review factories in accordance with Chinese standards, and inspect and standardize production processes. In the process of production and quality inspection, they will be more serious. If they have the same opportunity, they will choose to make American products. The corresponding quality requirements of American products and Control is not as high as Japanese.
 
The same is true for well-known brands and affordable brands. There are too many requirements for affordable products, and the factory is unwilling to do it for you. The profits are there. Famous brands have high requirements for products, and the production and quality are strictly controlled. In domestic small and medium-sized and even large factories, the quality problem is that the market forces the brand, the brand forces the factory, and the products with poor quality are eliminated by the market.
 
Issued on December 26, 2019

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